I-Search Discussion List
"Understanding Internet search technology."
Issue #295 - January 23, 2001
~ Rod Aries
Subject: Guaranteed Positioning
From: Rod Aries
Here is a 'for what it is worth' on the topic of traffic from a top ranking...
I have a personal business site that I have had for about four years. When I first built it, I was happy to get 300 visitors a month. Over time I have worked hard to build up traffic, up to almost 100,000 unique visitors a month. For the last 10-12 months I have enjoyed a number one ranking in a major Yahoo directory (not on a search, but directory) and I have received 800-1,200 visitors a day from Yahoo for this reasonably, frequently searched term.
About a month ago, I fell to the second slot, and then about a week ago I fell to the third slot. My traffic, now in the number three position, is now about 300-500 per day... In the number two spot I was about 500-750 a day.
In short, I dropped down two spots and lost about 15,000 monthly visitors to my site from Yahoo, or about 15% of my overall traffic for this site. :(
It looks like, based on this isolated observation, that a 2nd ranking gets about half of a top ranking, and a third ranking gets about a third of the traffic a top ranked web page receives. I would be interested in hearing your subscribers' comment on how traffic fell (or increased) with a specific, identifiable change in their ranking for a key word. :)
At your service,
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