How NOT To Internet Your
Mortgage Web Site
Web site marketing
Sometimes it is easier
to inform people as to what not to do, rather than what to do…
Don’t play in the street, don’t touch that and don’t take up
smoking... It is just so much simpler to say, “No, don’t do
that,” than to state all the reasons behind the “don’t”
statement. The person saying “don’t” usually has more
experience and has witnessed an adverse outcome of the event.
They just know that you ‘shouldn’t do it’. And
whether you like it or not, they are willing to share their
expertise with you.
This is the fourth in
a series of articles on “How NOT To Internet Your Mortgage Web
Web site planning
phase (first article)
Web design and
development second article)
and compelling content (last month’s article)
Web site marketing
and promotion. (this article)
And other Internet
tips and hints.
These articles will
help your mortgage company learn from the mistakes of other web
sites. You will see what your on-line competitors have done
correctly and incorrectly. You will see what you can do to
prevent these same mistakes from occurring to your company,
The Cheshire Cat Lesson
Just what does the
Cheshire Cat know about Internet marketing that many web site
owners do not? In the book Alice in Wonderland, Alice is
lost and comes across the Cheshire Cat to help provide direction.
The Cheshire Cat
only grinned when he saw Alice. "Cheshire Puss," she
began, rather timidly, as the cat only grinned a little wider.
so far," thought Alice, and she went on.
tell me, please dear Cheshire Puss, which way I ought to go from
a good deal on where you want to get to," said the Cat.
"I don't much
care where" said Alice.
doesn't matter which way you go," said the Cat.
This is how most
mortgage company owners market on the Net... they create a web
site and hope they go in the correct direction, not really knowing
where they are going.
* Having a web site
does not guarantee receiving customers.
* And Internet
marketing is not real like real world marketing.
So, Just What Is
Internet marketing is
about understanding why consumers come to your web site then
creating a web site that offers what your customers want.
The most commonly cited reasons as to why consumers shop your
mortgage web site are: convenience, price, vendor information,
‘no sales pressure’ and time savings.