the text and
activate links. Frame scrolling bars also take up precious
real estate. Frames don't bookmark properly. Enough
Don't use frames. And the funny
thing is about 90% of mortgage web sites we review USE frames.
Now you wonder why these companies do not get much Internet
business" Site Under Construction "
What good does a web page that is not finished do for your visitors? It just wastes their time and could possibly frustrate or annoy them. Every page on your site should have a purpose or reason why it's there. Every page should also have a call to action - what you want the visitor to do after reading the information.
How many times have you clicked on a hyperlink and the page went nowhere? What did you think of that web site. Unprofessional, lacking in detail, does not check their work; these are all the things you do NOT want a prospective loan customer to think about your
Broken links means broken (lost business). One broken link can cost your company a prospective customer…worth thousands of dollars.
This should also be obvious, but missing graphics are all over the Web - even on professional sites whose owners should know better.
Same thing goes as broken links. CHECK YOUR WORK. The Internet is extremely competitive and you need every item stacked in your favor.
Incomplete Contact Information
It's amazing how many companies try to remain anonymous and then expect people to do business with them. This is even more important when you trying help someone with the largest financial
transition in their lives. Remember this is not like buying a book Amazon.com. To maximize your credibility and believability, you need a 1-800 phone number on every web page.
Someone is NOT going to fill out a loan application for $300,000 without talking to someone…would you?? Do not expect your customers to do something you would not do.
We have all experienced these pop-up windows and some of the top mortgage sites use them. Why? I have no idea because they are annoying and confusing. It is like having a billboard pop up in front of your face. And the worst pop-up windows are the ones that KEEP popping up every time you revisit the Home page. Why make it unpleasant for visitors to see what you offer?
Plug-ins are another major error many people put on their web sites. Most people will not take the time to load plug-ins to view or do something at your site unless you give them a great reason to do so. They'll just click away. Plug-ins will discussed in detail in another article.
Web site: www.mortgagepromote.com