Paving the road less traveled...The Journey of a Thousand Visitors (a day)…
OK, it was Michael’s mortgage company, he built it, he blazed the trail when interest rates were 15% and no one said he could make it -- but Mike did make it, and he still makes the all the decisions in his company. His business has grown to the point where he owned a two-story brick building and had grown to occupy both floors. Mike also had developed a great word-of-mouth client base. His company volume had stabilized over the last few years. And this year, it looked like volume might actually be off a bit; and Mike had noticed that decline.
But for whatever reason, maybe because he was busy with the mortgage business, Michael had been oblivious to the IBM ‘net’ commercials, barely noticed the transition from 800 numbers to the dot com web address in print ads and other than using $2.50 worth of time of his $20 AOL account to get stock prices, he just didn’t think this net thing was for real.
That was because Michael didn’t understand the net… yet. His journey was just beginning.
From The Mouth Of Babes.
to make the best of a rapidly deteriorating conversation, Mike remembered
how he spent his entire lunchtime looking for a favorite Peter Drucker
book at the bookstore, but it wasn’t there. He challenged Kenzie
to find the book by saying, “If the net is so powerful, find Drucker
on Management.” She opened a new browser window, (“Hmm, how
did she do that?” he wondered) went to Amazon.com, and while it was
loading, asked her dad how to spell it. Kenzie then alt-tabbed back to her
conversation browser with her friend. Four minutes later, she not
only had the book Mike was seeking, but a list of every book Drucker ever
Time, Waits For No One.
“Gawd, four minutes… just four minutes” Mike said to himself, “I spent 10 times that amount looking at lunch and didn’t find it.” And then he thought, “I bet it works the same way for mortgages.”
Mike noticed the book is out of print but saw there was a special search feature to look for copies. Silently, Michael was impressed. His most precious business commodity, time, and his daughter just saved him a fistful. Mike almost was ready to ask Kenz to do the out-of-print search, but she is back into the conversation.
Mike’s wife approved.
Plus the geek designer has said he won several design awards, and this site
surely would win an award as well. Mike,
started spending more time with his AOL account and soon realized the
increased efficiency and sales production that a new web site could provide.
He thought that this should allow him to finally layoff his sales manager,
who hasn't sold a thing since the day Mike put him on salary. “Boy, this
net really is worth it,” he mused to himself. Mike even stopped
referring to the web designer as ‘geek’ and started calling him the
National Mortgage Broker The Official Publication of the National Association of Mortgage Brokers