bCentral Daily Digest
Moderated Discussion List
"Effective Online Advertising"
November 12, 2001 Digest #1207
~ Rod Aries
"Test your current web ranking BEFORE you re-submit your web page."
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From: Rod Aries <rod@howtointernet,com>
Subject: SE resubmission
- I am confused about search engine re-submissions.
- I have never re-submitted our website to any engine where
it is already listed and enjoys decent ranking...
- Brigitte Burchett, Daily 1206
This is what we share with our clients: Test your current web ranking BEFORE you re-submit your web page. If you have a good
ranking, AND if you have changed either the file size or file date AFTER you originally submitted your site and achieved your great
ranking, DO NOT resubmit. You, in all likelihood will LOSE your ranking. Search engine algorithms change, more competitors are now
in existence. How do I know this, I have done it to my own site!! Never more.
As a rule you will only want to resubmit your Web site each time you update or changed it AND you have been recently spidered AND
only then if you are not ranking well.
You can go to each engines and check for various keywords and see
if you are ranked or you can use a software program to do this for you. We have one dedicated computer out of our 23 office computers
that only runs this software (and two others) and does nothing but check positions before we decide to resubmit.
Yet, I often read advice that re-submission should be made monthly.
Undoubtedly from companies specializing in being paid for submissions... And, as I am sure you know, a word of caution...
Almost every company that submits sites to search engines will not tell you this, but if you submit a web page that has not been
optimized, you will not rank very high in the engines and you are, in effect, wasting your money. They do not mention the necessity
to optimize because either they don't know about it themselves or they can't optimize or they are more concerned about receiving your
money than providing competent service.
Additionally, many people argue that you can't really optimize for
the search directories, when in fact you have to spend more time optimizing for a directory than you do for a spider from a search
engine. You only get one chance with a directory...
Lastly, if you use a company to submit your page(s) please verify
that they understand the rules on how and when to submit to each portal.
At your service,
How To Internet Your Business
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