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Internet Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM) & Pay Per Click Management Services.

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 NET COPYWRITING

internet marketing Effective Internet 
Writing

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 COMPREHENSIVE WEB SITE

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WEB PAGE RANKINGS & SITE OPTIMIZATION

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ANALYTICAL COMPETITOR ANALYSIS

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ARTICLES & SEARCH ENGINE INFORMATION

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SEARCH ENGINE SUBMISSION SERVICES

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ABOUT HOW TO INTERNET

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I-Sales Discussion List Digest 
Data => Information => Knowledge => Wisdom

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Web Site Aesthetics -- Form vs Function

From: Rod Aries

Komra asked,

So, what place does beauty have in effective design? How should a designer approach this issue?

I generally tell clients that a "pretty" web site is just step one of a the visitor's experience. It is a simple pass/fail decision: potential customers will judge your site by its cover, so if your site looks hokey, then they will probably leave. If your site looks nice, then they may be enticed to actually read your site for what they are really looking for.

Depending on numerous factors, you may be able to convert visitors to customers. Some of the factors can lead to sales include:

1. Above the fold

Remember, your customers are searching for information they want. You need to give them your information 'above the fold,' in the first viewable part of the screen, not at the bottom of the viewable screen. The same way a newspaper places its headlines 'above the fold,' you must place your headlines at the top of the viewing screen -- you need to fire all your guns at once and tell them you have what they want.

2. "I'll show you mine"

When someone visits, it is a one way street -- they want your info, and don't want to give you theirs, and they want your info easy to find. Many sites either; a) hide the information or b) make someone register to find the data.

3. "Hey, Bud"

Stoic writing may be great for visiting Queen Elizabeth type sites, but, you know, I think people like to have a little personality and a bit of friendliness in the content... sorta' make them feel at home, and at ease.

4. Price

The nicest looking site filled with great prose isn't going to make the customer "overpay" for the desired item. Be competitive on your pricing.

5. Call to action

Many sites fail for many reasons. Two of the major factors are: a) they make it hard to contact you, and b) the sites don't have a call to action -- which can be as simple as an "order here" button. Ask and ye shall receive.

So, in short, we tell our clients that to have a successful site it is -- design for show, content for dough.

At your service,
Rod Aries

How To Internet Your Business
 
Proven Internet Marketing Results For Business.

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